Two Brothers.
One Hobby.
Rookie isn't run by a marketing team — it's run by Connor and Logan Owens out of their family's garage in between baseball practice and homework. Every feature, every box, every match reflects what real collectors actually want.
Connor Owens
Co-Founder · Head of Curation
Started ripping packs at age 7. Connor leads monthly inventory selection — he's the reason your box has the parallels you actually chase, not the leftovers nobody wanted.
Specialty · Baseball · Vintage
Personal Collection
- 1989 Griffey RC
- Corbin Carroll Auto
- Topps Chrome /99
Logan Owens
Co-Founder · Head of Community
Logan runs the YouTube breaks and answers every subscriber DM personally. If you want to know what's hot in the hobby this week, he already knows.
Specialty · Basketball · Football
Personal Collection
- Anthony Edwards Prizm
- Wembanyama RC
- Caleb Williams Auto
Our Story
2018
First pack
Connor, age 6, opens his first pack of Topps Series 1. Pulls a Trout. Hooked.
2021
Garage shop
The brothers start trading at the local card show. First repeat customers.
2024
DNA prototype
First version of the AI scanner — built to settle pricing arguments at the family kitchen table.
2026
Rookie launches
App, marketplace, vault, trades, and the Box Club go live.
What We Believe
Collectors first
We are collectors. Every product decision starts with: would Connor or Logan want this?
Fair fees
Small transaction fee on sales and trades. No listing fees, no surprise cuts.
Kid safe
Under-18 accounts require parent approval before any payment, shipment, or trade ships.
Give back
10% of every box funds the JC7 Foundation supporting youth athletics.
Back
JC7 Foundation
Every box gives back to the JC7 Foundation, supporting youth athletics and the causes close to our family.